Who We Are
Love for Life Association is a non-profit organization that actively supports the education and development of children in Romania.
Its current work is centered around two main pillars: character development through sport (tennis) and
supporting pathways toward high-level performance in tennis.
Mission
First we build Character. Then we build Champions.
What We Do
Over the years, we have collaborated with dozens of schools and implemented projects for thousands of children
aged 3 to 12 (see project history).
Since January 2021, the Association’s main project, carried out in collaboration with Raluca Ciulei Tennis School, has been
“Character Development through Sport”.
The project uses tennis as its primary educational tool for character development, developing along the way
children's motor, social, emotional, and cognitive abilities, with a strong focus on executive functions - the brain's “command center”.
At the same time, for hardworking and perseverant children who aspire to excelence, the project creates the necessary framework for
a path to the top of world tennis.
Specifically, we support:
- character development through sport (tennis)
- development of global motor skills and coordination through play
- social and emotional development
- development of executive functions – the most important cognitive skills of the brain
- acquisition of correct tennis technique and biomechanics
- tennis-specific physical and mental training
- video analysis
- educational activities such as mountain camps, hiking trips, thematic camps, educational workshops, community initiatives, and activities for parents
- participation in national and international competitions
- sports equipment and resources necessary for long-term development
- mentorship and guidance for children and their families
- traveling to and participating in national and international tournaments
Partners
Sponsors
Supporters with hot meals
- Roata Făget Restaurant
- Maimuța Plângătoare Restaurant
Thank you for your generosity and constant support!
Supporters from Romania and the diaspora
Thank you to our friends who have been supporting our projects since the beginnings!
Projects
Active Project: “Character Development through Sport (Tennis)”
Period: January 1, 2021 - present
Implemented in collaboration with Raluca Ciulei Tennis School, the project uses tennis as a primary educational tool
for character development, while fostering motor, social, emotional, and cognitive skills in children, with a particular focus on
executive functions.
For dedicated and perseverant children who aspire to performance, the project provides a structured pathway toward
the top of world tennis.
Results
Progress in Social, Emotional, and Cognitive Development
Standardized DESSA and Yellow-Red assessments showed a significant correlation between participation in the
“Character Development through Sport (Tennis)” project and improvements in children’s social, emotional, and cognitive development
(executive functions – the brain’s “command center”).
Progress in Motor Development and Tennis Skills
Periodic evaluations indicate consistent improvements in motor skills, coordination, and tennis-specific competencies.
Progress in Attitude and Mindset
Children’s attitudes on the court, in competition, and during training sessions are marked by maturity and determination.
The knowledge and skills they acquire enable them to effectively manage challenging situations and emotional states, maintaining a champion’s mindset.
Progress in Academic Performance
Feedback from teachers indicates excellent school performance, with children standing out especially through the discipline and work ethic
developed through sport.
This evolution shows that high-performance sport and education, when supported by proper guidance, do not conflict, but rather reinforce one another.
Testimonials and Observations from Parents and Educators
- Increased self-confidence
- Improved communication (speaking with peers, asking for clarification, expressing opinions)
- Better attention and concentration
- Greater interest in learning
- Increased persistence when tasks become challenging
- Higher tolerance for effort
- Ability to request and accept feedback
- Respect for rules and internalization of values
- Improved emotional expression (e.g., joy when receiving positive feedback)
- Stronger self-esteem
- More courage to step outside their comfort zone
- A mindset focused on doing things well
- Development of a healthy competitive spirit
- Stronger intrinsic motivation
- Very good motor skills and coordination
- Correct tennis technique and movement on court
- Greater willingness to engage in physical activity outside training
- Reduced fear of competition
- Visibly improved social skills
- Mutual support and cooperation between older and younger children
- Curiosity and reflective thinking (“why?” questions)
- Self-observation and reflection through journaling
- Greater responsibility and autonomy
- Professional behavior
- Improved self-discipline and self-control
- A mindset of doing better today than yesterday
- Determination, perseverance, and a strong willingness to work and improve
Donate
Support the "Character Development through Sport (tennis)” project.
Your contribution gives children access to court time, equipment, national and international competitions,
as well as educational activities that support their development. It also supports children in rural schools with which we are collaborating.
Donate via bank transfer
🇷🇴 Romanian Bank Accounts
- Bank: Banca Transilvania
- Beneficiary: Asociația LOVE FOR LIFE
- IBAN RON: RO65BTRLRONCRT0378838001
- IBAN CHF: RO91BTRLCHFCRT0378838001
- IBAN EUR: RO15BTRLEURCRT0378838001
- IBAN GBP: RO70BTRLGBPCRT0378838001
- IBAN USD: RO19BTRLUSDCRT0378838001
- SWIFT / BIC: BTRLRO22
- Scan for quick transfer (RON)

🇨🇭 Swiss Bank Account
- Bank: UBS
- Beneficiary: Love for Life Association
- IBAN CHF: CH0400273273147571M1V
- Scan for quick transfer (CHF)

Alte metode de donație
Donatie lunara
Donate online via Indiegogo (Crowdfunding)